The use of celebrities in openings and promotions has become big business.

Not only can they attract large volumes of new traffic on the target day, but with proper planning, they can make your event unique in itself. It is a notable fact that customarily, depending upon what personality is selected, the press and media can be very helpful with newsworthy stories both in advance to a celebrity's arrival as well as following up after an event. As you may be aware, daytime drama (or "soap opera") stars are very hot and presently quite reasonable cost-wise, and in conjunction with television and newspaper ads, they can give you the visibility to set you apart from others. Enclosed is a photo of Eric Braeden (who portrays the character 'Victor Newman" on CBS's top rated daytime series The Young and The Restless), as well as some additional reference materials for your consideration.